Sponsorship decisions can no longer rely on guesswork or outdated metrics. Partnership Net delivers a holistic, data-driven approach to valuating — empowering brands to measure true impact, compare opportunities, and optimize every partnership investment with confidence.
The people leading today’s brands expect more. They’re used to making decisions backed by solid data, not guesswork. As technology has evolved, so have expectations. It’s no longer enough to optimize media alone, attention is shifting to the next big spend category: partnerships.
But partnerships haven’t kept pace. Many still rely on outdated tools and vague metrics that don’t inspire trust or drive clear decisions. Real impact comes from understanding trade-offs and acting fast, that demands data you can rely on. Without digitalization, there’s no room for AI to support smarter strategy, and right now, partnerships are lagging behind.
Are partnerships working ?
of partnerships rights are unused or impactful
of brands feel very confident their partnership investments are reaching the right audience
Is this a good deal?
Is this the best deal?
Is this an optimal deal?
We’ve built a valuation solution designed for this exact challenge. Think of it as applying private-equity rigor to sponsorship decisions—combined with Stanford-developed decision-quality principles—to give you clarity, confidence, and control.
RETURN ON OBJECTIVES
Anchor: We start with brand strategy—because direction drives every decision. Then we right‑size the effort to your timeline, available data, and confidence needs.
Gatekeeping: We quickly filter for support level, risk, overlap, growth potential, fair‑market value, and media return, so you know which opportunities deserve attention.
Lens: Using four fit‑for‑context lenses, we deliver a holistic, empirical, and impartial valuation of each partnership.
Benchmark: Finally, we apply ROO logic to compare new and existing partnerships side by side—giving you clarity, confidence, and control.
Measuring real partnership value is possible in every context
Use evaluation framework to evaluate a single deal to understand if this is a good deal.
Apply the evaluation framework across a portfolio of existing and/ or new partners and enable trade-off decisions.
Review your partner’s full rights catalogue and compare it to market prices to identify optimisation opportunities.
Access to unique capabilities only for €99.
Models are custom-built for your brand, factoring in target personas, markets, products/services, and strategic goals—no one-size-fits-all templates.
We measure all five sources of value—brand equity, audience impact, financial efficiency, strategic fit, and growth potential—and translate them into incremental sales or savings for true “money in the bank.”
Powered by advanced analytics: econometric models (MMM), attribution modeling, Monte Carlo simulations, brand equity modeling, solid market research, and machine learning.
Expert guardrails meet machine-driven logic—emotion-free, continuously learning, and validated by data for unbiased decisions.
Your model is private, scalable, and transparent. Every data point is curated by experts, cataloged with a data quality score, and fully visible to you—no dependency on external consultants.
Make trade-off decisions across all partnerships and marketing tactics with pre-prepared recommendations—focus on decisions, not data wrangling.
Keep what is on the slide.
Uses “best of breed” approach to data sources and considers all different definitions of value to determine true value.
ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base. (Ex-Global Head of Partnership at Allianz)
We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feeback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a curcial tactical advantage in the right moments. You do not only anticpate future needs or can referr to past learnings but you also feel the pulse of the game.
ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.
The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner. (Ex-VP Global Marketing – Haleon)
Managing Partner
We rely on ASI expertise for our sponsorship investment analytics initiatives, and we were particularly excited about being able to integrate sponsorship into our marketing mix and trade-off models. ASI brings a unique combination of domain knowledge that is rare to find in the market making them an unrivaled partner for any brand that wants to understand the true ROI of sponsorship.
Global Lead Analytics and Insights
