what we do better than everyone else:
ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.
ex-Senior Head Marketing operations
ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base. (Ex-Global Head of Partnership at Allianz)
The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner. (Ex-VP Global Marketing – Haleon)
Managing Partner
ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.
Global Lead Analytics and Insights
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