what we do better than everyone else:
ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base. (Ex-Global Head of Partnership at Allianz)
We rely on ASI expertise for our sponsorship investment analytics initiatives, and we were particularly excited about being able to integrate sponsorship into our marketing mix and trade-off models. ASI brings a unique combination of domain knowledge that is rare to find in the market making them an unrivaled partner for any brand that wants to understand the true ROI of sponsorship.
Global Lead Analytics and Insights
We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feeback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a curcial tactical advantage in the right moments. You do not only anticpate future needs or can referr to past learnings but you also feel the pulse of the game.
Sponsorships have continued to grow in importance for brands across industries and globally. As investments have increased so has the need for processes to evaluate potential sponsorship opportunities and measure current investments while establishing the right brand and financial KPIs. The team at ASI are leading the change in this space by combining their experience managing large global sponsorships with consulting, advanced analytics, technology and a playbook for sponsorship accountability
The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner. (Ex-VP Global Marketing – Haleon)
Managing Partner
ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.
Scoutify helps us to bring all our scouts into one platform and enables us to scout for the best talents. We are already seeing the value of this platform and look forward to seeing the results help the brand in the years to come
We harness ASI data & consulting for important partner decisions – we have compiled an extensive competitor benchmarking with their platform & we have leveraged their extensive sponsorship experience to drive strategic portfolio decisions
ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.
Ex-Senior Head Marketing operations
