In a world of fragmented data and overwhelming vendor choices, Connecting is your single source of truth for partnership intelligence. Built for speed, clarity, and strategic impact.
Before implementing our solution, many organizations struggle with inefficiencies and lack of clarity. They often deal with too many vendors without a clear choice, scattered data that’s hard to summarize, and raw information without insights. Switching vendors leads to lost historical data, and answering simple questions can require expensive licenses.
These issues are made worse by slow responses to partners, unclear ROI between media and sponsorship, and siloed knowledge across teams. All of this limits decision-making and makes it harder to act quickly and strategically.
Connecting gives you one clear place to see and understand all your partnership data. Instead of jumping between platforms or digging through spreadsheets, you get a single, easy-to-use source of truth. It brings together data from different vendors and tools, making it easier to spot what’s working, what’s not, and where to focus next.
But we don’t stop at organizing data, we help you get ahead of it. With built-in AI and smart predictions, Connecting turns raw numbers into useful insights. You’ll know which assets drive the most value, how to improve performance, and what steps to take next. It adapts to your needs, whether you’re tracking ROI, comparing sponsorships, or answering questions from your partners on the spot.
Our platform is designed to simplify complexity and unlock real value from your data, helping teams move faster, collaborate better, and make smarter decisions. No more guessing, just clear, confident action.
Why Connecting?
Integrate internal and external data into one intelligent dashboard.
Get insights like TV media value in hours — not weeks.
Automate reporting and focus on decisions.
Dashboards updated continuously to match your needs.
Track objectives and key results across all activations
Use our proprietary **Reach Strength Index** to compare sponsorships and media
Benchmark agencies and ensure delivery against KPIs.
See your performance in industry and market context
How? Knowledge as a service (KaaS)
Your brand owns the knowledge. Our KaaS model ensures:
We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feeback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a curcial tactical advantage in the right moments. You do not only anticpate future needs or can referr to past learnings but you also feel the pulse of the game.
Senior Director Sports Marketing Teamsport
ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.
Agency & Marketing Partnership Director
We rely on ASI expertise for our sponsorship investment analytics initiatives, and we were particularly excited about being able to integrate sponsorship into our marketing mix and trade-off models. ASI brings a unique combination of domain knowledge that is rare to find in the market making them an unrivaled partner for any brand that wants to understand the true ROI of sponsorship.
Senior global brand manager
