Valuation Solution

Sponsorship decisions can no longer rely on guesswork or outdated metrics. Partnership Net delivers a holistic, data-driven approach to
valuation — empowering brands to measure true impact, compare opportunities, and optimize every partnership investment with confidence.

The challenge

The people leading today’s brands expect more. They’re used to making decisions backed by solid data, not guesswork. As technology has evolved, so have expectations. It’s no longer enough to optimize media alone, attention is shifting to the next big spend category: partnerships.

But partnerships haven’t kept pace. Many still rely on outdated tools and vague metrics that don’t inspire trust or drive clear decisions. Real impact comes from understanding trade-offs and acting fast, that demands data you can rely on. Without digitalization, there’s no room for AI to support smarter strategy, and right now, partnerships are lagging behind.

Are partnerships working ?

38%

of partnerships rights are unused or impactful

5%

of brands feel very confident their partnership investments are reaching the right audience

Is this a good deal?

Is this the best deal?

Is this an optimal deal?

The answer

Partnership’s complexity require a holistic investment due diligence to ensure the highest return on their objectives

RETURN ON OBJECTIVES

Situation defines the solution

Measuring real partnership value is
possible in every context

Do Less... Mean More

Access to unique capabilities only for €99

Cost Efficiency

Highly cost effective solution per assessment and granting you access to insights worth more than EUR 120k

Ambition

Enabling trade-off decisions between partnerships and media 

Due Diligence

Partnership fair value (bottom line ROI) and return on objective

Investment Strategy

Optimal portfolio and budget – where and how to invest 

Ways of working

Flawless execution of the entire partnership journey. Access to external data and insights valued at over EUR 120k/year, directly embedded in the platform.

How it works in detail

End game!

Uses “best of breed” approach to data sources and considers all different definitions of value to determine true value.

Our work

ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.

Herman Hassenstein

ex-Senior Head Marketing operations

Our work

We harness ASI data & consulting for important partner decisions – we have compiled an extensive competitor benchmarking with their platform & we have leveraged their extensive sponsorship experience to drive strategic portfolio decisions”

Daniel Maderer

Senior Director Sponsorship Analytics

Our work

Scoutify helps us to bring all our scouts into one platform and enables us to scout for the best talents. We are already seeing the value of this platform and look forward to seeing the results help the brand in the years to come

William McCall

Senior Manager Sports Marketing Teamsport

Our work

ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base.

Daniela Bauer

Global Head of Partnership

Our work

“Sponsorships have continued to grow in importance for brands across industries and globally. As investments have increased so has the need for processes to evaluate potential sponsorship opportunities and measure current investments while establishing the right brand and financial KPIs. The team at ASI are leading the change in this space by combining their experience managing large global sponsorships.

Doug Brooks

Global EVP

Our work

The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner”

Simon Peel

Director global media

Our work

We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feedback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a crucial tactical advantage in the right moments. You do not only anticipate future needs or can refer to past learnings but you also feel the pulse of the game.

Manolo Schuerman

Senior Director Sports Marketing Teamsport

Our work

ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.

Philipp Schuster

Agency & Marketing Partnership Director

Ready to lead the way?

Join our growing network of clients who are unlocking the full value of sponsorship with us!