Hear from partners who use Partnership Net to drive smarter sponsorship decisions.
ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base. (Ex-Global Head of Partnership at Allianz)
General Manager SK Rapid
We rely on ASI expertise for our sponsorship investment analytics initiatives, and we were particularly excited about being able to integrate sponsorship into our marketing mix and trade-off models. ASI brings a unique combination of domain knowledge that is rare to find in the market making them an unrivaled partner for any brand that wants to understand the true ROI of sponsorship.
Global Lead Analytics and Insights
We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feeback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a curcial tactical advantage in the right moments. You do not only anticpate future needs or can referr to past learnings but you also feel the pulse of the game.
Senior Director Sports Marketing Teamsport
Sponsorships have continued to grow in importance for brands across industries and globally. As investments have increased so has the need for processes to evaluate potential sponsorship opportunities and measure current investments while establishing the right brand and financial KPIs. The team at ASI are leading the change in this space by combining their experience managing large global sponsorships with consulting, advanced analytics, technology and a playbook for sponsorship accountability
Global EVP
The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner. (Ex-VP Global Marketing – Haleon)
Managing Partner
Our prior engagement involved ASI evaluating a football sponsorship in the European football market. ASI helped us to assess the value of the sponsorship by reference to three methodologies: a bottom-up asset based valuation, a top-down market based valuation and a return on investment business valuation. In the course of our work with ASI, we found that ASI sought to use a variety of data sources and methods (including aspects of machine learning) to measure the impact and value of the particular sponsorship by reference to the assets in the contract, the general market and the potential value to the particular sponsor. They also provided explanations of their methodology, inputs and assumptions, so that we could better understand their findings. The project had to be delivered in a particularly tight timeframe and, in that context, we were impressed by the speed and responsiveness of their communications. We also enjoyed working with ASI and would be happy to work with them again.
ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.
Agency & marketing partnerships Director
Scoutify helps us to bring all our scouts into one platform and enables us to scout for the best talents. We are already seeing the value of this platform and look forward to seeing the results help the brand in the years to come
Senior Manager Sports Marketing Teamsport
ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.”
Ex-Senior Head Marketing operations
We harness ASI data & consulting for important partner decisions – we have compiled an extensive competitor benchmarking with their platform & we have leveraged their extensive sponsorship experience to drive strategic portfolio decisions
Senior Director Sponsorship Analytics
With Partnership Net, we were able to improve our commercial process and pitch resulting in increasing our ability to convert premium partners. At the same time, we are now able to, with 1-hour investment, have access to unique insights that would normally take us months to gather and curate.
Commercial Director – SC Braga
ASI has been instrumental in helping E1 define our sponsorship go-to-market approach and to add data-led objectivity to our proposition. Their knowledge in understanding what a brand looks for in any partnership, allied to their innovative analytical approach and ‘intelligent tech’ has helped us pitch to prospects with more confidence and ultimately greater impact.
Chief Revenue Officer
“ASI have a truly unique approach to measuring and managing sponsorship investments. Their data driven methodology unlocks new opportunities for both brands and rights holders, using a perspective that I haven’t experienced anywhere else in the industry. They have two phenomenal individuals leading their business who have a clear vision for a better future in sponsorship measurement. ”
VP Partnerships at Liv Golf
“It’s been enlightening to work with ASI, they have shown innovative modeling techniques to quantify sponsorship impact and sponsorship pricing. We are looking forward to having their services & support going forward.”
Head of Analytics and Strategic Projects
Working with ASI has been extremely helpful for our organization. Their ability to quickly analyze our sponsorship need and come with solutions has helped us take better decisions. We are excited to use their sponsorship contract management software to drive more transparency and efficiency across our portfolio.
Senior global brand manager
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