Selecting the right sponsorship opportunity can be challenging, and often agencies intend to simplify the process end up exploiting it to their benefits.
The business model of sponsorship selling agencies typically revolves around promoting rights they have acquired, which often do not align with what brands actually need. This lack of authentic partnership can cause lasting harm to both parties involved.
Sponsorship marketing is full of potential, but too often, that potential is lost in a system that’s fragmented, opaque, and hard to scale. Brands and rights holders face limited access to opportunities, with agencies prioritizing high-commission deals and overlooking smaller but valuable options.
The process lacks transparency, leaving brands with little control over where their budget goes or how deals are made. As long as partnerships rely on manual work and human-led negotiations, it’s nearly impossible to scale or evaluate the full range of possibilities. The result? Higher costs, missed connections, and underused assets.
How? Advanced partner scouting.
By scanning thousands of rights holders, we help you find the ones that best match your goals and budget.
No Bias. No Limits. Just Better Deals.
Get unique and curated partnerships with access to exclusive partnerships knowledge. Build optimized portfolios with clear budget recommendations.
Create scoutbooks by country or category and unlock unlimited users. Reuse data across teams and boost internal collaboration.
Use our AI agent to instantly generate tailored opportunities. You stay in control and the model learns continuously.
Save over €120k yearly on people, data and tools. Integrate easily with your other modules, such as contract management and valuation.
Partnership Scouting Cube (PSC)
Recommend the investment needed for partnership and Analysis thoushas of opportunity accors sports, entertainment and culture offering you the best fitting option to your needs .
Get unique and curated partnerships with access to exclusive partnerships knowledge. Build optimized portfolios with clear budget recommendations.
Understand brand objectives and sentiment, client touchpoints. Target personas, business lines, key countries
Competitors’ Investment: identify competitor’s investment and identify overlap, redundancy and gaps
Evaluate media exposure and audience quality, alignment with brand identity and values
Check alignment with product roadmap and market access. Understand the partner availability.
Assess organizational alignment, delivery capabilities and activation experience, considering the complexity of each partnership.
ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base. (Ex-Global Head of Partnership at Allianz)
We harness ASI data & consulting for important partner decisions – we have compiled an extensive competitor benchmarking with their platform & we have leveraged their extensive sponsorship experience to drive strategic portfolio decisions
Scoutify helps us to bring all our scouts into one platform and enables us to scout for the best talents. We are already seeing the value of this platform and look forward to seeing the results help the brand in the years to come
