How a global electric powerboat racing designed value-based rights packages using AI-driven pricing
Our client had highly ambitious sponsorship targets for a global racing competition in both financial and VIK (value in kind) contributions.
However, the competition hadn’t launched yet, there was no existing audience, and no go-to-market strategy or approach had been defined.
This created high uncertainty for sponsors and made packaging and pricing a complex challenge.
A comprehensive rights database with exclusivity management was developed and packaging strategy
AI-based pricing models were used for all packages which enables our client to secure 6-digit sponsorship deals
This allowed the client to confidently position packages and secure high-value sponsorship deals.
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