How global leader in financial services evaluated traditional partnerships to drive data-informed activations
Our client managed a large portfolio of traditional partnerships without a clear way to measure performance or understand audience impact.
The lack of standardized insights across the portfolio made it difficult to activate strategically or compare value across assets.
A scouting and valuation process was conducted to assess partner relevance. Insights revealed that most exposure occurred in territories outside the client’s strategic markets, and that front jersey sponsorship fees aligned with those seen in top European clubs like Inter Milan.
As a result, the opportunity was declined, supported by clear market analysis and cost-benefit alignment.
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