OUR WORK

Where data meets creativity to turn every partnership into measurable, meaningful impact. We turn complexity into clarity, helping our clients make smarter, faster, and more impactful partnership decisions.

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Working with the most exciting partnerships around the globe

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Valuation
Scouting
Connecting
Digitalization
Reset
Valuation

Media value equivalents are just one input, not the ultimate measure. True ROI is the additional money that brands actually receive in their bank accounts!

Scouting

‘The ‘Tinder of partnerships’ – unique tools specifically designed to uncover hidden gems: unexpected partners, ‘killer’ rights, and iconic activation.​

Connecting

Achieve a +35% savings in data and tool costs by utilizing our purpose-built, vendor-agnostic, secure, and fast data quality management and warehousing system​

Digitalization

The only platform that optimises all 11 steps, enabling fast, scalable decision-making across stakeholders at every level of complexity

Right holders

Agency

Scouting

Boosting TriFactor partnerships

Our Client needed to navigate diverse markets across Asia, where cultural differences and inconsistent data made sponsorship outreach challenging. Using our Scouting solution, we unlocked over 3,000 brand leads, enriched contacts, and created tailored pitches using 40+ variables, driving measurable results. This approach helped the client build stronger regional positioning and long-term partner relationships.

Boosting TriFactor partnerships

Our Client needed to navigate diverse markets across Asia, where cultural differences and inconsistent data made sponsorship outreach challenging. Using our Scouting solution, we unlocked over 3,000 brand leads, enriched contacts, and created tailored pitches using 40+ variables, driving measurable results. This approach helped the client build stronger regional positioning and long-term partner relationships.
  • Commercial brand Leads 
  • "Hidden gems" finding
  • Contacts enrichment and scoring
  • Tailored outreach for each brand 
  • Rights packaging and rights pricing
  • Impact demonstration
See case of study

Right holders

Scouting

Brand / sponsor scouting

Faced with limited resources to scout potential media sponsors across Europe, our client needed clarity and focus in evaluating 70M+ companies. Using our global scouting model, we shortlisted top prospects based on strategic fit and size of wallet, enabling informed negotiations and confident decision-making.

Brand / sponsor scouting

Faced with limited resources to scout potential media sponsors across Europe, our client needed clarity and focus in evaluating 70M+ companies. Using our global scouting model, we shortlisted top prospects based on strategic fit and size of wallet, enabling informed negotiations and confident decision-making.
  • Global scan of 70M+ companies
  • Ranking by strategic fit & investment potential
  • Efficient lead generation for sponsorship negotiations
See case of study

Brand

Connecting

Activation measurement framework

A global leader in wealth management needed to align its sponsorship portfolio with new brand objectives and establish clear KPIs. We implemented a consistent KPI framework, enabling comparable scoring across markets, strategic renegotiation, and measurable evaluation criteria.

Activation measurement framework

A global leader in wealth management needed to align its sponsorship portfolio with new brand objectives and establish clear KPIs. We implemented a consistent KPI framework, enabling comparable scoring across markets, strategic renegotiation, and measurable evaluation criteria.
  • Unified KPI framework for consistent reporting
  • Comparability across partnerships
  • Clear criteria for renegotiation and strategic alignment
See case of study

Brand

Connecting

Social media impact report

A global sportswear brand needed to understand the true impact of their portfolio and campaigns across 50+ assets. We developed a structured social media impact report with key KPIs, monthly tracking, and a centralized dashboard to make insights accessible and actionable across the organization.

Social media impact report

A global sportswear brand needed to understand the true impact of their portfolio and campaigns across 50+ assets. We developed a structured social media impact report with key KPIs, monthly tracking, and a centralized dashboard to make insights accessible and actionable across the organization.
  • Monthly reporting with KPI alignment
  • Dashboard creation to visualize performance
  • Portfolio-wide insights shared across categories
See case of study

Brand

Valuation

Connecting

Comparing entire portfolio performance consistently

Our client needed to evaluate the performance of a diverse portfolio of 22 sports and entertainment partnerships, including football clubs, athletes, and global events. Using our proprietary Reach model, we provided predictive insights on ROI, brand strength, audience engagement, and sustainability impact, enabling smarter decisions on where to invest, improve, or end partnerships.

Comparing entire portfolio performance consistently

Our client needed to evaluate the performance of a diverse portfolio of 22 sports and entertainment partnerships, including football clubs, athletes, and global events. Using our proprietary Reach model, we provided predictive insights on ROI, brand strength, audience engagement, and sustainability impact, enabling smarter decisions on where to invest, improve, or end partnerships.
  • Smarter portfolio decisions
  • Better audience engagement
  • Faster evaluation cycles
  • Optimized budget allocation
  • Proven ROI and ROO Visibility
See case of study

Brand

Scouting

Portfolio optimization

A global leader in financial services needed to evaluate a large portfolio of traditional partnerships but lacked a clear way to measure performance or compare value. Using our scouting and valuation process, we provided data-driven insights, highlighting where exposure was most impactful and supporting strategic decisions with cost-benefit analysis.

Portfolio optimization

A global leader in financial services needed to evaluate a large portfolio of traditional partnerships but lacked a clear way to measure performance or compare value. Using our scouting and valuation process, we provided data-driven insights, highlighting where exposure was most impactful and supporting strategic decisions with cost-benefit analysis.
  • Sponsorship scouting & fee benchmarking
  • Audience and media exposure analysis
  • Decision support based on strategic market alignment
See case of study

Brand

Scouting

Rugby federation Sponsorship

A top-tier rugby team needed a new jersey sponsor but faced challenges: limited traction in key markets, budget constraints, and lack of audience insights. Using our framework, we scored partnerships on marketability and audience fit, enabling data-driven decisions and portfolio-wide comparisons to build a stronger sponsorship strategy.

Rugby federation Sponsorship

A top-tier rugby team needed a new jersey sponsor but faced challenges: limited traction in key markets, budget constraints, and lack of audience insights. Using our framework, we scored partnerships on marketability and audience fit, enabling data-driven decisions and portfolio-wide comparisons to build a stronger sponsorship strategy.
  • Marketability & Audience scoring
  • Comparability across portfolio
  • Data-driven decision-making
See case of study

Brand

Digitalization

Digitizing athlete contract managent

A fast-growing global running brand needed to digitize and manage all aspects of their expanding athlete portfolio. We digitized contracts, introduced digital signatures, consolidated all financial and contract data in one platform, implemented bonus tracking, and built dashboards to improve transparency and efficiency.

Digitizing athlete contract managent

A fast-growing global running brand needed to digitize and manage all aspects of their expanding athlete portfolio. We digitized contracts, introduced digital signatures, consolidated all financial and contract data in one platform, implemented bonus tracking, and built dashboards to improve transparency and efficiency.
  • Contract digitization with approvals and signatures
  • Financial management in one system
  • Bonus tracking and performance evaluation
  • Management dashboards for transparency
See case of study

Brand

Digitalization

Partnership net to gain control

A fast-growing global running brand needed visibility and structure in managing its global athlete portfolio. We implemented a centralized partnership system, consolidating contracts, introducing approval workflows, and enabling data-driven tracking of athlete marketability and performance, ensuring clear control over partnership decisions.

Partnership net to gain control

A fast-growing global running brand needed visibility and structure in managing its global athlete portfolio. We implemented a centralized partnership system, consolidating contracts, introducing approval workflows, and enabling data-driven tracking of athlete marketability and performance, ensuring clear control over partnership decisions.
  • Contract consolidation for global alignment
  • Approval workflows across global and regional levels
  • Portfolio performance tracking and athlete value assessment
See case of study

Brand

Valuation

NGO partnership package pricing

A global NGO needed to define rights value and build a data-driven pricing model to grow partnership revenue exceeding $100 million annually. We reviewed their rights inventory, suggested new offerings, and developed a pricing model leveraging our deal database and existing pricing engine.

NGO partnership package pricing

A global NGO needed to define rights value and build a data-driven pricing model to grow partnership revenue exceeding $100 million annually. We reviewed their rights inventory, suggested new offerings, and developed a pricing model leveraging our deal database and existing pricing engine.
  • Rights inventory definition
  • Rights tiering and segmentation
  • Rights pricing
See case of study

Brand

Valuation

Bottom Line Impact at Partner Level

A world-leading sport brand needed to measure partner-level sales impact and optimize media investment across 5,000 contracted partners. We created a custom sponsorship variable, enabling sales attribution by partner, country, and channel, unlocking investment optimization and clarifying the bottom-line value of sponsorship.

Bottom Line Impact at Partner Level

A world-leading sport brand needed to measure partner-level sales impact and optimize media investment across 5,000 contracted partners. We created a custom sponsorship variable, enabling sales attribution by partner, country, and channel, unlocking investment optimization and clarifying the bottom-line value of sponsorship.
  • Custom sponsorship variable for attribution modeling
  • Sales breakdown by partner, country, and media channel
  • Informed investment optimization across client’s media ecosystem
See case of study

Brand

Digitalization

Partnership net for transparency

A global leader in telecommunications needed to reduce complexity and gain control over global sponsorships. We implemented a digital sponsorship management platform, consolidating contracts, approval workflows, and centralized data to deliver full portfolio visibility and improved transparency.

Partnership net for transparency

A global leader in telecommunications needed to reduce complexity and gain control over global sponsorships. We implemented a digital sponsorship management platform, consolidating contracts, approval workflows, and centralized data to deliver full portfolio visibility and improved transparency.
  • Contract consolidation across global levels
  • Approval workflows on global and regional levels
  • Portfolio performance tracking to support transparency and accountability
See case of study

Brand

Valuation

ROI calculation for stadium naming right

A global leader in financial services needed to measure business impact and uncover hidden value drivers from its stadium naming partnership. We provided a detailed ROI breakdown across revenue streams, board-level reporting, and strategic guidance through portfolio mapping and CRM insights to support future growth strategies.

ROI calculation for stadium naming right

A global leader in financial services needed to measure business impact and uncover hidden value drivers from its stadium naming partnership. We provided a detailed ROI breakdown across revenue streams, board-level reporting, and strategic guidance through portfolio mapping and CRM insights to support future growth strategies.
  • Detailed ROI breakdown across revenue streams
  • Board-level reporting with transparency on impact drivers
  • Strategic guidance via portfolio mapping and CRM optimization
See case of study

Right holders

Valuation

Detailed financial assessment

A historic Portuguese football club needed to understand the value of its stadium naming rights and team jersey sponsorships to optimize commercial strategy. We analyzed industry trends, historical sponsorship data, and club-specific factors to deliver precise valuation benchmarks, empowering confident negotiations and unlocking new revenue opportunities.

Detailed financial assessment

A historic Portuguese football club needed to understand the value of its stadium naming rights and team jersey sponsorships to optimize commercial strategy. We analyzed industry trends, historical sponsorship data, and club-specific factors to deliver precise valuation benchmarks, empowering confident negotiations and unlocking new revenue opportunities.
  • Asset valuation for stadium and jersey pricing
  • Custom valuation models using team and fan data
  • Negotiation support with benchmark-backed insights
See case of study

Right holders

Scouting

Valuation

European volleyball case

The European Volleyball governing body needed to benchmark its sponsorship landscape against other sports to unlock full revenue potential. We analyzed sponsorship revenue across markets, compared it with similar sports, and provided data-driven insights on deal volumes, market value drivers, and fan engagement patterns.

European volleyball case

The European Volleyball governing body needed to benchmark its sponsorship landscape against other sports to unlock full revenue potential. We analyzed sponsorship revenue across markets, compared it with similar sports, and provided data-driven insights on deal volumes, market value drivers, and fan engagement patterns.
  • Comparative sponsorship value benchmarking
  • Revenue potential analysis across markets
  • Data-driven strategy support for new opportunities
See case of study

Brand

Valuation

ROI calculation for UCL sponsorship

An international drink brand needed to evaluate the true impact of its UEFA Champions League sponsorship. We created a structured evaluation combining business impact, brand fit, audience engagement, and CRM insights, helping stakeholders assess performance holistically and guide ROI and ROO calculations for future decisions.

ROI calculation for UCL sponsorship

An international drink brand needed to evaluate the true impact of its UEFA Champions League sponsorship. We created a structured evaluation combining business impact, brand fit, audience engagement, and CRM insights, helping stakeholders assess performance holistically and guide ROI and ROO calculations for future decisions.
  • Strategic Fit Model combining 5 dimensions of value
  • ROI & ROO calculations to guide investment
  • Tangible valuation framework aligned with board-level expectations
See case of study

Brand

Valuation

E-sports team valuation

A global sportswear brand needed to understand the impact of an e-sports partnership ahead of contract renewal. Using a consolidated evaluation report, we provided data-driven insights on value drivers, social traction, and brand positioning in the e-sports space, helping align decision-makers and secure a confident renewal.

E-sports team valuation

A global sportswear brand needed to understand the impact of an e-sports partnership ahead of contract renewal. Using a consolidated evaluation report, we provided data-driven insights on value drivers, social traction, and brand positioning in the e-sports space, helping align decision-makers and secure a confident renewal.
  • Consolidated evaluation report with partnership impact
  • Audience clarity and traction insights in emerging markets
  • Stakeholder alignment for contract renewal
See case of study

Right holders

Valuation

Rights package cluster and terms

A global electric powerboat racing series needed to develop value-based rights packages using AI-driven pricing ahead of competition launch. We built a comprehensive rights database, used AI-based pricing models to cluster and estimate package values, and supported the client in securing 6-digit sponsorship deals with confidence.

Rights package cluster and terms

A global electric powerboat racing series needed to develop value-based rights packages using AI-driven pricing ahead of competition launch. We built a comprehensive rights database, used AI-based pricing models to cluster and estimate package values, and supported the client in securing 6-digit sponsorship deals with confidence.
  • Custom-built rights inventory with packaging strategy
  • AI-powered pricing estimates and clustering
  • Support for 6-digit deal negotiation
See case of study

Right holders

Valuation

Partner Outreach Capabilities

A top-tier German football club needed to guide sponsorship pricing after a surge in team performance. We introduced a scenario planning matrix to project pricing ranges, supporting structured valuation modeling and providing data-driven insights aligned with team performance, audience metrics, and market conditions.

Partner Outreach Capabilities

A top-tier German football club needed to guide sponsorship pricing after a surge in team performance. We introduced a scenario planning matrix to project pricing ranges, supporting structured valuation modeling and providing data-driven insights aligned with team performance, audience metrics, and market conditions.
  • Scenario-based valuation model tailored to performance shifts
  • Pricing prediction matrix aligned with club influence factors
  • Data-driven support for sponsorship renegotiation strategy
See case of study

Brand

Valuation

Measure Brand Equity Impact

A global leader in financial services needed to optimize and negotiate sponsorships with confidence, despite lacking clear ROI measures. Using our structured valuation model, we provided data-driven tools to assess brand positioning, highlight high-impact assets, and validate sponsorship value through metrics such as ROO. This enabled confident, measurable sponsorship decisions aligned with broader strategic goals.

Measure Brand Equity Impact

A global leader in financial services needed to optimize and negotiate sponsorships with confidence, despite lacking clear ROI measures. Using our structured valuation model, we provided data-driven tools to assess brand positioning, highlight high-impact assets, and validate sponsorship value through metrics such as ROO. This enabled confident, measurable sponsorship decisions aligned with broader strategic goals.
  • Profiling of key rights holders across brand attributes
  • Sponsorship acquisition funnel to measure sponsorship impact
  • Portfolio analysis supporting ROI decisions and education
See case of study

Right holders

Agency

Brand

Valuation

Stadium naming Valuation

“Brand B” was considering a high-profile stadium naming partnership to boost visibility and market strength. Using our AI-powered valuation model with over 400 global contracts, we delivered impartial, data-driven market insights, proving strong ROI potential, low rivalry risk, and high brand equity impact.

Stadium naming Valuation

“Brand B” was considering a high-profile stadium naming partnership to boost visibility and market strength. Using our AI-powered valuation model with over 400 global contracts, we delivered impartial, data-driven market insights, proving strong ROI potential, low rivalry risk, and high brand equity impact.
  • AI-powered market valuation using machine learning
  • Quantified strategic impact across multiple value drivers
  • Actionable decision framework for negotiation and measurement
See case of study

Ready to unlock all sponsorship value?

Get in touch

Our work

ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.

Herman Hassenstein

ex-Senior Head Marketing operations

Our work

We harness ASI data & consulting for important partner decisions – we have compiled an extensive competitor benchmarking with their platform & we have leveraged their extensive sponsorship experience to drive strategic portfolio decisions”

Daniel Maderer

Senior Director Sponsorship Analytics

Our work

Scoutify helps us to bring all our scouts into one platform and enables us to scout for the best talents. We are already seeing the value of this platform and look forward to seeing the results help the brand in the years to come

William McCall

Senior Manager Sports Marketing Teamsport

Our work

ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base.

Daniela Bauer

Global Head of Partnership

Our work

“Sponsorships have continued to grow in importance for brands across industries and globally. As investments have increased so has the need for processes to evaluate potential sponsorship opportunities and measure current investments while establishing the right brand and financial KPIs. The team at ASI are leading the change in this space by combining their experience managing large global sponsorships.

Doug Brooks

Global EVP

Our work

The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner”

Simon Peel

Director global media

Our work

We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feedback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a crucial tactical advantage in the right moments. You do not only anticipate future needs or can refer to past learnings but you also feel the pulse of the game.

Manolo Schuerman

Senior Director Sports Marketing Teamsport

Our work

ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.

Philipp Schuster

Agency & Marketing Partnership Director

Ready to lead the way?

Join our growing network of clients who are unlocking the full value of sponsorship with us!

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