Measuring the impact of entering a partnership with “Capital City” focused on stadium naming . The consensus across all analytical frameworks is that a “Capital City” partnership is highly advantageous.
With an important contract approaching renewal, our client needed to understand whether the partnership was worth continuing.
No structured data, unclear insights about the audience, and limited knowledge of what value drivers were truly impactful.
Adding to the complexity, e-sports remained a rapidly evolving and emerging market.
To support the decision-making process, a consolidated evaluation report was created and shared across stakeholders. It included analysis of value drivers, social traction, and brand positioning within the e-sports space. With clear, data-backed insights, the client confidently renewed the contract with alignment across decision-makers.
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