How a premier league football club identified the most aligned sponsors using a global scouting model
Our client was actively looking for a new media sponsor, with a clear pricing expectation and focus on international markets (Europe).
However, the team lacked the manpower and access to detailed information needed to efficiently scan and qualify brand prospects.
A brand scouting model was deployed, scanning over 70 million companies. From this, 40 were shortlisted based on two key criteria: strategic alignment and size of wallet.
This approach brought clarity, structure, and focus to the partnership acquisition process, delivering relevant leads in line with the club’s objectives.
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