Boosting TriFactor partnerships
A leader in sports and wellness event management, unlocked TriFactor’s full sponsorship potential through smart, data-driven scouting across Asia Portfolio Get in touch Challenge TriFactor faced significant challenges in securing sponsorship for its triathlon series across Asia, a region characterized by considerable geographic scale, cultural diversity, and varying degrees of market maturity. The complexity was […]
Brand – Sponsor Scouting
How a premier league football club identified the most aligned sponsors using a global scouting model Portfolio Get in touch Challenge Our client was actively looking for a new media sponsor, with a clear pricing expectation and focus on international markets (Europe). However, the team lacked the manpower and access to detailed information needed to […]
Digitizing athlete contract managent
How a globally operating and fast-growing running brand can managing their athletes and have all financial and contract rights in one place Portfolio Get in touch Challenge Our client faced challenges managing their expanding portfolio of elite athletes. This complicated tracking of financial commitments and contractual rights. Additionally, manually handling bonus payments across various sports […]
Partnership net to gain control
How a globally operating and fast-growing running brand brought structure and visibility to its global athlete portfolio Portfolio Get in touch Challenge Our client team lacked clarity around the rationale for signing athletes in specific markets. Without centralized contracts or standardized templates, reporting and monitoring performance across the athleteportfolio became fragmented and inefficient.There was no unified […]
Partnership net for transparency
How a global leader in telecommunications reduced complexity and gained control over global partnerships Portfolio Get in touch Challenge Our client faced significant challenges in managing sponsorships at a global scale. With little visibility on total spending and approvals still handled via Word and Excel files, the process was fragmented and inefficient.Data was lost as people […]
NGO partnership package pricing
How a global NGO defined rights value and built a data-driven pricing model to grow partnership revenue Portfolio Get in touch Challenge Our client aimed to create a partnership program generating over $100 million annually. They needed expertise to define valuable partnership offerings and establish fact-based pricing. Our solution We reviewed their potential partnership inventory […]
Bottom Line Impact at Partner Level
How a world leading sport brand measured partner-level sales impact and optimized media investment. Portfolio Get in touch Challenge Our client invests over EUR 1 billion annually in sponsorships, with more than 5,000 contracted partners across 30+ categories. Yet media equivalent value methods were seen as unreliable, and traditional MMM agencies consistently failed to represent […]
ROI calculation for stadium naming right
How a global leader in financial services measured business impact and uncovered hidden value drivers Portfolio Get in touch Challenge There was uncertainty around how much business and brand value the stadium naming partnership was delivering. The board sought concrete answers, especially as a drop in overall business impact had been recorded. Although tickets and hospitality […]
Detailed financial assessment
How can a historic Portuguese football club unlock the full value of their commercial assets? To optimize their sponsorship strategy, the club needed precise valuation of naming rights and jersey deals, backed by market benchmarks and financial insights. Portfolio Get in touch Challenge Our client sought to understand the potential value of stadium naming rights […]
European volleyball case
How can the authority for European volleyball unlock its full sponsorship potential? To better position itself in a competitive market, they needed clear benchmarking against comparable sports and actionable insights into its own sponsorship landscape across Europe. Portfolio Get in touch Challenge Sponsorship opportunities for tier 2 sports can be challenging to quantify, making it […]
