How a global leader in wealth management aligned its sponsorship portfolio with new brand objectives through structured KPIs
Our client identified a disconnect between its new brand objectives and the sponsorships in place. The absence of a clear KPI and measurement framework made it difficult to evaluate fit and performance.
Inconsistencies across markets and a lack of alignment on which partnerships to prioritize left multiple deals pending renegotiation.
A KPI framework was implemented to bring consistency across all sponsorship evaluations.
This structure enabled comparable scoring across partnerships, supporting both reporting and strategic decisions.
The client now evaluates sponsorships based on fit criteria, market relevance and measurable outcomes.
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