Selecting the right sponsorship opportunity can be challenging, and often agencies intend to simplify the process end up exploiting it to their benefits .
Sponsorship selling agencies business model is based on pushing the rights they have secured which often are not the ones brands need and where the partnership is not authentic creating lasting long term damage to both sides.
Sponsorship marketing is full of potential, but too often, that potential is lost in a system that’s fragmented, opaque, and hard to scale. Brands and rights holders face limited access to opportunities, with agencies prioritizing high-commission deals and overlooking smaller but valuable options.
The process lacks transparency, leaving brands with little control over where their budget goes or how deals are made. As long as partnerships rely on manual work and human-led negotiations, it’s nearly impossible to scale or evaluate the full range of possibilities. The result? Higher costs, missed connections, and underused assets.
investment wasted annually, in commercial pitch preparation.
unsold sponsorship assets inventory annually
Features
Highly cost effective solution per assessment, unlocking savings of over EUR 300k annually across people, data and tools.
Delivering unique, curated and targeted leads, including “hidden gems” ready to invest in sponsorship for the first time. Gain access to exclusive commercial insights and optimized sales cycles without cannibalization risk.
Leverage our proprietary AI agent to build tailored brand propositions and deeply understand each profile. Combine AI precision with your expertise by setting custom model guardrails.
One-stop hub for commercial teams with unlimited users and playbooks. Structure strategies by country or industry and reuse data to support broader partnerships.
Data and tools agnostic system enabling direct or indirect integration with all your other systems (e.g. CRM)
How? Brand Scouting.
Scanning millions of brands to find you the “hidden gems” that would have the highest “strategic fit” and the necessary “size of wallet” that meets your expectations.
Model without good data is just automating guesses. Failures are crucial to train a learning model — without this, it’s not machine learning, just artificial intelligence.
Every deal has a context (e.g., right holder strategy) and setting guardrails at the beginning will enable more tailored approach.
Enriching the list of “usual suspects” with “new commers” and “sleeping giants” prospects
Score and rank each brand based on size of wallet and strategic alignment
ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.
ex-Senior Head Marketing operations
Join our growing network of clients who are unlocking the full value of sponsorship with us!
