How a global leader in telecommunications reduced complexity and gained control over global partnerships
Our client faced significant challenges in managing sponsorships at a global scale.
With little visibility on total spending and approvals still handled via Word and Excel files, the process was fragmented and inefficient.
Data was lost as people left the organization, and reviewing the full portfolio required disproportionate effort.
To address this, our client adopted a digitalized sponsorship management platform. By consolidating contracts and centralizing data, they gained full visibility of their assets.
Approval workflows were implemented across global and regional levels, enabling the brand to streamline operations and track portfolio performance with ease.
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