How can a historic Portuguese football club unlock the full value of their commercial assets? To optimize their sponsorship strategy, the club needed precise valuation of naming rights and jersey deals, backed by market benchmarks and financial insights.
Our client sought to understand the potential value of stadium naming rights and team jersey sponsorships to optimize their commercial strategy. However, without clear market benchmarks or direct comparisons, accurately estimating these values proved challenging. The club needed data-driven insights to assess fair pricing and maximize revenue opportunities while maintaining competitive appeal to sponsors.
To address this, we leveraged our proprietary valuation models, which analyze industry trends, historical sponsorship data, and club-specific factors to estimate fair market prices.
By incorporating key metrics such as team performance, fan engagement, and sponsorship visibility, we provided a detailed financial assessment. This enabled the club to approach negotiations with data-backed confidence, ensuring they could secure the best possible sponsorship deals.
Stadium and jersey pricing defined
Club equipped with data to secure stronger sponsorship terms
Commercial strategy reinforced with benchmark-backed insights
Valuation-led sponsorship strategy to unlock full asset potential:
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