How a Top-tier German football club scenario modeling to guide sponsorship pricing post-performance surge
With the club’s main jersey and equipment sponsorship deals up for renegotiation,our client faced a key challenge:
What is the value of these sponsorships given the recent success of the club?
There was no clarity on which value drivers were delivering the most return to sponsors, and how market dynamics might affect future pricing.
To answer these questions, a scenario planning matrix was introduced to project pricing ranges based on multiple influencing factors.
This framework supported structured valuation modeling, offering sponsors data-backed predictions tied to team performance, audience metrics, and external market conditions.
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