How a global leader in financial services uses data-driven models to assess, optimize, and negotiate high-impact sponsorship with confidence.
Partnerships are widely recognized for driving strong brand equity. However, many investments are made despite the absence of a clear ROI, making it difficult to justify high-value decisions. Without a framework to optimize or measure the strategic relevance of each partnership, brands struggle to align their sponsorship portfolios with broader strategic goals.
By applying a structured valuation model, we help our client move from intuition-led sponsorship decisions to data-backed strategies. We provide tools to assess brand positioning, define high-impact assets during contract negotiations, and validate sponsorship investments through models such as ROO. The client identifies high-performing assets and defines “killer assets” during negotiation, ensuring every partnership delivers measurable value.
Turning complexity into clarity: a smarter, data-driven approach to sponsorship decisions
Join our growing network of clients who are unlocking the full value of sponsorship with us!
