Digitalization Solution

In a world where sponsorships span industries, formats, and stakeholders, the process remains fragmented, manual, and inefficient. Brands and rights holders are forced to juggle spreadsheets, disconnected tools, and inconsistent workflows—leading to missed opportunities, compliance risks, and lost value.

The challenge

Sponsorship is a $100B+ industry, but the tools used to manage it haven’t kept up. Most solutions are either too limited or too rigid, failing to adapt to how each brand actually works. Teams are forced to jump between systems, with no clear way to manage the full journey from contract to activation to performance.

There’s no standard approach across industries, no flexibility to support unique workflows, and no central place to track everything in one view. Some tools focus only on inventory, others just handle requests, but none bring it all together in one secure, modular platform built for the entire sponsorship lifecycle.

Partnership Net is here to change that !

How? With our solutions

Partnership Net is the only platform that digitizes, automates, and datafies the entire sponsorship lifecycle—from scouting and contracting to activation and performance tracking.

End-to-End Lifecycle Management: From stadium naming rights to influencer deals, manage every type of partnership in one place.
Modular Architecture: Subscribe only to what you need—bonus tracking, scouting, contract workflows, and more. 
Enterprise-Grade Security: Encrypted data, audit trails, and internal IP protection. 
Cloud & On-Premise Deployment: Choose the setup that fits your compliance needs. 
Mobile-First Experience: Track activations, approve contracts, and scout talent on the go. 
End-to-End Lifecycle Management: From stadium naming rights to influencer deals, manage every type of partnership in one place.
System Integration Agnostic: Seamlessly connect with SAP, MS Dynamics, or any legacy system.

Why Partnership Net?

From ideation to renewal, Partnership Net empowers every stakeholder—brand, rights holder, agency, or athlete—with the tools to make faster, smarter, and more scalable decisions.

Built for complexity

Whether you're a brand with strict data policies or needing to manage very niche transactions such as bonus tracking, we adapt to your needs.

Future-Proof

Designed to evolve with new industries, data models, and partnership formats.

Data-driven decisions

Build your future sponsorship data assets with every transaction. 

The only platform that optimizes all 11 steps of the sponsorship journey

Our work

ASI has provided strategic guidance on developing and implementing a global brand marketing KPI framework. Their pragmatic approach coupled with years of experience has helped us achieve breakthroughs in using data to take more informed marketing decisions.

Herman Hassenstein

ex-Senior Head Marketing operations

Our work

We harness ASI data & consulting for important partner decisions – we have compiled an extensive competitor benchmarking with their platform & we have leveraged their extensive sponsorship experience to drive strategic portfolio decisions”

Daniel Maderer

Senior Director Sponsorship Analytics

Our work

Scoutify helps us to bring all our scouts into one platform and enables us to scout for the best talents. We are already seeing the value of this platform and look forward to seeing the results help the brand in the years to come

William McCall

Senior Manager Sports Marketing Teamsport

Our work

ASI are part of our extended family and closely support us to make the most of our sponsorships. With their industry gold standard service approach and their sophisticated modelling of sponsorship impact, we are able to strategically steer our portfolio supported by a solid analytical base.

Daniela Bauer

Global Head of Partnership

Our work

“Sponsorships have continued to grow in importance for brands across industries and globally. As investments have increased so has the need for processes to evaluate potential sponsorship opportunities and measure current investments while establishing the right brand and financial KPIs. The team at ASI are leading the change in this space by combining their experience managing large global sponsorships.

Doug Brooks

Global EVP

Our work

The team at ASI set the benchmark for sponsorship measurement and does so with a gold standard of service. Their work has allowed us to quantify the impact of sponsorship and, in turn, enabled us to make trade-off decisions in our marketing spending. They have helped us implement a robust Return on Marketing Investment (ROMI) program which now underpins our measurement framework and guides future marketing strategy. The analytical mindset they bring to the table is invaluable, and they remain a trusted partner”

Simon Peel

Director global media

Our work

We recognize you as a competent partner who has strong analytical understanding and always supports us in addressing our feedback and needs in a fast and collaborative manner. In football terms I would say you are our #8, the steady midfielder who can pace the game for a crucial tactical advantage in the right moments. You do not only anticipate future needs or can refer to past learnings but you also feel the pulse of the game.

Manolo Schuerman

Senior Director Sports Marketing Teamsport

Our work

ASI is a true powerhouse in the field of sponsorship impact measurement – Their ability to tackle complex challenges with insightful precision and creative solutions set them apart from all others in their field. With their support, we were able to learn more details on the impact of the Bayer 04 Mexico Tour which will help us optimize our activations and adapt our strategy for the future.

Philipp Schuster

Agency & Marketing Partnership Director

Ready to lead the way?

Join our growing network of clients who are unlocking the full value of sponsorship with us!

Digitalization Solution