NGO partnership package pricing
How a global NGO defined rights value and built a data-driven pricing model to grow partnership revenue Portfolio Get in touch Challenge Our client aimed to create a partnership program generating over $100 million annually. They needed expertise to define valuable partnership offerings and establish fact-based pricing. Our solution We reviewed their potential partnership inventory […]
Bottom Line Impact at Partner Level
How a world leading sport brand measured partner-level sales impact and optimized media investment. Portfolio Get in touch Challenge Our client invests over EUR 1 billion annually in sponsorships, with more than 5,000 contracted partners across 30+ categories. Yet media equivalent value methods were seen as unreliable, and traditional MMM agencies consistently failed to represent […]
ROI calculation for stadium naming right
How a global leader in financial services measured business impact and uncovered hidden value drivers Portfolio Get in touch Challenge There was uncertainty around how much business and brand value the stadium naming partnership was delivering. The board sought concrete answers, especially as a drop in overall business impact had been recorded. Although tickets and hospitality […]
Detailed financial assessment
How can a historic Portuguese football club unlock the full value of their commercial assets? To optimize their sponsorship strategy, the club needed precise valuation of naming rights and jersey deals, backed by market benchmarks and financial insights. Portfolio Get in touch Challenge Our client sought to understand the potential value of stadium naming rights […]
European volleyball case
How can the authority for European volleyball unlock its full sponsorship potential? To better position itself in a competitive market, they needed clear benchmarking against comparable sports and actionable insights into its own sponsorship landscape across Europe. Portfolio Get in touch Challenge Sponsorship opportunities for tier 2 sports can be challenging to quantify, making it […]
ROI calculation for UCL sponsorship
How an international drink brand evaluated the true impact of its UEFA Champions League partnership Portfolio Get in touch Challenge Our Client needed to measure the tangible value of its UCL sponsorship. With ROI and ROO calculations still pending, board-level stakeholders questioned the investment. Additional challenges included limited audience engagement data and hospitality restrictions due […]
E-sports team valuation
Measuring the impact of entering a partnership with “Capital City” focused on stadium naming . The consensus across all analytical frameworks is that a “Capital City” partnership is highly advantageous. Portfolio Get in touch Challenge With an important contract approaching renewal, our client needed to understand whether the partnership was worth continuing. No structured data, […]
Rights package cluster and terms
How a global electric powerboat racing designed value-based rights packages using AI-driven pricing Portfolio Get in touch Challenge Our client had highly ambitious sponsorship targets for a global racing competition in both financial and VIK (value in kind) contributions.However, the competition hadn’t launched yet, there was no existing audience, and no go-to-market strategy or approach […]
Partner Outreach Capabilities
How a Top-tier German football club scenario modeling to guide sponsorship pricing post-performance surge Portfolio Get in touch Challenge With the club’s main jersey and equipment sponsorship deals up for renegotiation,our client faced a key challenge: What is the value of these sponsorships given the recent success of the club? There was no clarity on which value […]
Measure Brand Equity Impact
How a global leader in financial services uses data-driven models to assess, optimize, and negotiate high-impact sponsorship with confidence. Challenge Partnerships are widely recognized for driving strong brand equity. However, many investments are made despite the absence of a clear ROI, making it difficult to justify high-value decisions. Without a framework to optimize or measure […]
