The Problem
Especially if senior management is already used to a specific platform
The 5th reason is budget
The solution
Timely, seemlessly, and organic value proposition integration into the sponsorship journey
- Daily/weekly interaction with PNet and having the understanding that PNet is the “Google for sponsorship”
- User either has a new challenge or the curiosity gets triggered by navigating PNet.
There are no hurdles to satisfy that curiosity.
The “Google of sponsorship” becomes the “Amazon of sponsorship”.

- User buys in PNet and sales are passed through to the partner.
- User buys from partner directly.
- Partner releases the data purchased to PNet so that the user can benefit from the UX that brought them to purchase in first instance