Rugby federation Sponsorship
How global leader in financial services evaluated exposure, audience fit and market alignment to make an informed sponsorship decision Portfolio Get in touch Challenge A top-tier rugby team was actively seeking a new jersey sponsor, showing openness to new partnerships and activations. However, our client identified key challenges: lack of clarity on the global audience, limited […]
Boosting TriFactor partnerships
A leader in sports and wellness event management, unlocked TriFactor’s full sponsorship potential through smart, data-driven scouting across Asia Portfolio Get in touch Challenge TriFactor faced significant challenges in securing sponsorship for its triathlon series across Asia, a region characterized by considerable geographic scale, cultural diversity, and varying degrees of market maturity. The complexity was […]
Portfolio optimization
How global leader in financial services evaluated traditional partnerships to drive data-informed activations Portfolio Get in touch Challenge Our client managed a large portfolio of traditional partnerships without a clear way to measure performance or understand audience impact. The lack of standardized insights across the portfolio made it difficult to activate strategically or compare value across […]
Brand – Sponsor Scouting
How a premier league football club identified the most aligned sponsors using a global scouting model Portfolio Get in touch Challenge Our client was actively looking for a new media sponsor, with a clear pricing expectation and focus on international markets (Europe). However, the team lacked the manpower and access to detailed information needed to […]
