Our client managed a large portfolio of traditional partnerships without a clear way to measure performance or understand audience impact.
 The lack of standardized insights across the portfolio made it difficult to activate strategically or compare value across assets.

• Legal risks surrounding the current football club could affect brand reputation.
• High rebranding costs and activation efforts required to transition to “Capital City Stadium.”
• Potentially inflated media values, estimated to be 1.62x higher than FoS 2024 averages, raise questions about ROI credibility.
• No comparative analysis with other portfolio options like the “Brand B Cup” was conducted, making it hard to judge relative value.