How a global sportswear brand tracks performance across 50+ assets with structured KPI reporting
Our client needed to understand the real impact does the portfolio & campaigns generate. What was performing? What wasn’t? And why? Without clear visibility, it was difficult to extract actionable insights or align KPIs across assets.
A structured social media impact report was developed, consolidating performance data from over 50 assets. Key KPIs were defined, monthly tracking was introduced, and a centralized dashboard was built. The reports are now distributed across all categories, making insights accessible and actionable.
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