Rugby federation Sponsorship
How global leader in financial services evaluated exposure, audience fit and market alignment to make an informed sponsorship decision Portfolio Get in touch Challenge A top-tier rugby team was actively seeking a new jersey sponsor, showing openness to new partnerships and activations. However, our client identified key challenges: lack of clarity on the global audience, limited […]
Portfolio optimization
How global leader in financial services evaluated traditional partnerships to drive data-informed activations Portfolio Get in touch Challenge Our client managed a large portfolio of traditional partnerships without a clear way to measure performance or understand audience impact. The lack of standardized insights across the portfolio made it difficult to activate strategically or compare value across […]
Social media impact report
How a global sportswear brand tracks performance across 50+ assets with structured KPI reporting Portfolio Get in touch Challenge Our client needed to understand the real impact does the portfolio & campaigns generate. What was performing? What wasn’t? And why? Without clear visibility, it was difficult to extract actionable insights or align KPIs across assets. Our […]
Comparing entire portfolio performance consistently
We use data science to answer specific questions for brands, quantifying the return of a partnership in the most accurate way possible. Portfolio Get in touch Challenge On the surface, the financial client’s portfolio of 22 partners was impressive – including major football clubs, Olympic athletes, influencers, global sporting events, and huge sponsorship investment groups […]
Activation measurement framework
How a global leader in wealth management aligned its sponsorship portfolio with new brand objectives through structured KPIs Portfolio Get in touch Challenge Our client identified a disconnect between its new brand objectives and the sponsorships in place. The absence of a clear KPI and measurement framework made it difficult to evaluate fit and performance. Inconsistencies […]
